Brand Strategy & Market Expansion – Led the rebrand and U.S. market entry of a 65-year-old company, developing a new logo, brand guidelines, and marketing strategies that elevated market presence.
 

Executive & Stakeholder Communications – Developed CEO messaging, leadership presentations, and government RFP responses, ensuring a strong corporate voice and reputation management.
 

Digital Growth – Designed and executed a content-driven media strategy that increased engagement and grew followers by 200%, optimizing website performance through SEO, blog content, and targeted campaigns.
 

Team Leadership – Managed and mentored a team of four in digital media and design, driving projects like a website rebuild, podcast launch, and internal communication initiatives via MS Teams.
 

Event Marketing & Thought Leadership – Designed and executed trade show exhibits, hosted industry panels, and launched a corporate podcast, positioning the company as a thought leader in emergency management.
 

Cross-Functional Leadership – Acted as a strategic consultant across Marketing, IT, and Business Development, streamlining processes and enhancing communication workflows.
 

Client Engagement – Strengthened client relationships through event participation, webinars, presentations, and corporate social responsibility initiatives.
 

Internal Communications & Culture – Spearheaded corporate culture and employee engagement initiatives, improving retention through MS Teams adoption, team retreats, and employee recognition programs.
 

Digital Innovation & AI Solutions – Led digital solutions strategy, guiding software selection, IT infrastructure, and business applications. Implemented AI-driven tools for workflow automation, content generation, and operational efficiency, enhancing productivity and scalability.